# Did You Know You Can Turn Instagram and Facebook Comments into Leads?

## HighLevel’s Facebook and Instagram Comment Lead Feature

Social media isn’t just for engagement anymore – it’s a goldmine for lead generation. With HighLevel, you can now automatically turn Facebook and Instagram comments into leads.

## Setting Up Facebook and Instagram Integrations

To get started, head to your sub-account’s settings and navigate to the Integrations tab. Make sure both your Facebook and Instagram accounts are connected and active.

## Building Automations for Comment Triggers

Next, build an automation with a trigger based on Facebook or Instagram post comments. You can:

- Choose the specific platform (or both!)  
- Select the exact post to monitor  
- Filter by keywords or phrases (e.g., “lead”) to ensure only relevant comments trigger your workflow

## Automating Responses and Lead Capture

Once the trigger is set, decide how you want to respond. You can:

- Auto-reply in the comments  
- Send a personalized DM using Facebook or Instagram Interactive Messenger  
- Capture the lead directly into your CRM

You can even use custom fields, quick replies, and interactive buttons to guide the conversation and capture more detailed info.

## Why It Matters

This feature helps you capture leads the moment they express interest, without lifting a finger. By automating this process, you’re making sure no opportunity slips through the cracks, while delivering a fast and personalized experience for your audience.